Eve uses artificial intelligence to generate personalized, relevant messages for each step in your campaign sequence. These messages are crafted based on your GTM AI Profile, the specific prospect's role and company, and any relevant intent signals.
When you select "Auto-Generate" during campaign creation, Eve's AI:
Analyzes Your GTM AI Profile: Reviews your products, value propositions, pain points, and outcomes
Reviews Campaign Parameters: Incorporates the product, ICP, persona, pain points, and outcomes you selected
Researches Target Companies: Analyzes each company in your campaign for relevant context
Generates Sequence: Creates multi-step messages designed to build engagement progressively
The result is a complete campaign sequence with personalized messaging for each touchpoint.
Eve automatically includes various personalization elements:
Standard Personalization Variables:
{{first_name}}: Prospect's first name
{{full_name}}: Prospect's full name
{{current_job_title}}: Prospect's current role
{{current_company}}: Prospect's company name
{{calendar_link}}: Your meeting scheduling link (if calendar is connected)
PRO Feature personalizations
{{intent_signal}}: A specific piece of information Eve has researched about the target company indicating buying readiness
Contextual Personalization: Beyond variables, Eve's AI personalizes messaging by:
Referencing the prospect's specific role responsibilities
Mentioning company-specific context (industry, size, growth stage)
Aligning pain points with the persona's likely challenges
Tailoring outcomes to what matters most to that role
Adjusting tone and complexity based on seniority
You can edit any message before launching:
In the Campaign Editor, click on any message step
Edit the message text directly
Modify or add personalization variables
Adjust tone, length, or structure
Save changes
What to Edit:
Remove or adjust anything that doesn't sound like you
Add specific company-specific references Eve might have missed
Adjust tone to match your brand voice
Refine calls-to-action to match your sales process
Fix any factual errors or outdated information
What to Keep:
Personalization variables ({{first_name}}, etc.)
Structure and flow of the sequence
Pain point and outcome references
Natural language and conversational tone
Intent signals are powerful personalization tools that reference specific, timely information about a prospect's company, making your outreach highly relevant.
What Are Intent Signals?
Intent signals are third-party indicators found in public domains that suggest a company's current priorities, challenges, or changes. Examples include:
Recent funding rounds or acquisitions
New product launches or feature releases
Executive hires or organizational changes
Technology adoptions or integrations announced
Partnership announcements
Customer wins or case studies published
Industry awards or recognition
Growth indicators (new locations, headcount increases)
Eve identifies and scores these signals based on relevance to your product and value proposition.
How to Include Intent Signals in Messages
In the Campaign Editor:
Click on a message step where you want to add an intent signal
Position your cursor where the signal reference should appear (typically in the opening)
Click the "Intent Signal" button or icon in the message editor
A smart input dialog appears showing available intent signals
Review the intent signals Eve has identified for this campaign's target companies
Select which intent signal category to include:
Growth signals (hiring, expansion, funding)
Technology signals (new tool adoptions, integrations)
Partnership signals (new partnerships announced)
Product signals (launches, updates, feature releases)
Customer signals (wins, case studies)
Leadership signals (executive hires, promotions)
Click to insert the intent signal reference
What Happens: Eve will dynamically insert a relevant, specific reference to an actual intent signal for each prospect's company when the message is sent. The signal is pulled from real, recent data about that company.
Example Without Intent Signal: "Hi {{first_name}}, I noticed that {{current_company}} is focused on improving operational efficiency..."
Example With Intent Signal: "Hi {{first_name}}, I saw that {{current_company}} recently announced a partnership with Salesforce to improve your sales operations. As you integrate new tools..."
The intent signal makes the message timely, specific, and highly relevant.
Intent Signal Best Practices:
When to Use Intent Signals:
In your first message (connection request or first email) for maximum impact
When signals are highly relevant to your solution
For high-value accounts where personalization matters most
When you want to demonstrate research and relevance
Combining Signals with Pain Points: The most effective approach connects intent signals to pain points:
"Hi {{first_name}}, I saw {{current_company}} just raised a Series B to scale operations. Fast growth often creates challenges with [pain point]. We help companies like yours [outcome]..."
This ties the timely signal to a relevant challenge and positions your solution naturally.
Intent Signal Relevance: Eve scores intent signals by relevance (high, medium, low) based on how strongly they relate to your product and value proposition. Focus on high-relevance signals for maximum impact.
Eve's AI matches your configured tone of voice (set during onboarding and in your GTM AI Profile), but you can adjust:
Available Tone Options:
Professional
Conversational
Direct
Consultative
Friendly
Executive (formal)
Technical
Creative
Casual
Select the tone that matches your brand and resonates with your target audience.
Adjusting Tone:
In Campaign Editor, click "Go-to-Market Strategy" in the left sidebar
Select a different Tone of Voice
Click "Regenerate Campaign" to apply the new tone to all messages
Warning: Regenerating replaces all messages. Only regenerate if you want completely new messages in the new tone.
If you want to adjust messaging without regenerating entirely, use Custom Instructions:
In Campaign Editor, click "Go-to-Market Strategy"
In the Custom Instructions box, type specific directions
Click "Regenerate Campaign"
Example Custom Instructions:
"Make messages shorter, maximum 4 sentences each"
"Be more direct and focus on ROI rather than features"
"Reference our recent case study with [Company Name] in message 3"
"Remove all questions from messages; use only statements"
"Emphasize urgency around [specific deadline or event]"
Custom instructions work like giving directions to a copywriter—be specific about what you want to change.
Q: How personalized are AI-generated messages? Will prospects think they're automated? A: When properly configured with a strong GTM AI Profile, Eve's messages are highly personalized and indistinguishable from manually written outreach. Messages reference specific roles, companies, pain points, and (when used) intent signals. However, message quality depends on your GTM AI Profile quality—generic profiles produce generic messages. The more specific and detailed your profile, the better the personalization.
Q: Can I use my own message templates instead of AI-generated messages? A: Yes. Choose "Start from Scratch" during campaign creation to build messages manually. However, you'll miss out on Eve's personalization capabilities. A better approach is to let Eve generate messages, then edit them to match your preferred structure or wording. This combines AI personalization with your messaging preferences.
Q: Will every prospect get the exact same message? A: No. Eve generates unique messages for prospects within a given company based on researched information.
Q: Can I edit messages after the campaign is already running? A: You cannot edit messages that have already been sent. However, you can edit future messages for prospects who haven't reached those steps yet. Go to the Campaign Editor, make your changes, and save. Prospects who haven't received that step will get the updated version.
Q: What happens if I don't like the AI-generated messages? A: You have several options:
Edit manually: Change individual messages to your preference
Use custom instructions: Provide specific directions and regenerate
Change parameters: Adjust tone, pain points, or outcomes and regenerate
Start from scratch: Create a new campaign writing messages manually
Most users find that editing AI-generated messages is the most efficient approach.
Q: How do I know which intent signal to use? A: When you click to insert an intent signal, Eve shows you available signals scored by relevance. Choose high-relevance signals that directly relate to your value proposition. For example, if you sell recruitment software, choose hiring/growth signals. If you sell integration platforms, choose technology adoption signals.
Q: Can I use intent signals for prospects who don't have any signals available? A: No. Intent signals are company-specific and only appear when Eve has identified relevant signals for that company. If no signals are available, the intent signal field will remain empty or skip to generic opening. This is normal—not every company will have timely signals. Use intent signals where available and rely on strong pain point/value prop messaging otherwise.
Q: Should I use intent signals in every message? A: No. Intent signals work best in first messages (connection requests or first emails) to establish immediate relevance. Using them in every follow-up feels forced and repetitive. One well-placed intent signal reference in your opening message is typically sufficient.
Q: What if an intent signal is outdated by the time the message sends? A: Eve filters for recent signals (typically within the last 3-6 months depending on signal type). However, campaigns may run for weeks, so it's possible a signal becomes stale. This is rare and generally not a problem—even slightly older signals demonstrate research and relevance. If you're concerned, review signals periodically and update if needed.
Q: Can I see what the actual message will look like before it's sent? A: Yes. In the Campaign Editor, you see the message templates with variables ({{first_name}}, etc.). To preview actual messages, select a specific prospect from your lead list and preview their sequence—you'll see all variables populated with their real information. This allows you to verify personalization before launching.
Q: Should my messages include questions or just statements? A: Mix both. Questions can engage prospects and prompt replies, but too many questions feel interrogative. A typical approach:
First message: Maybe one question to gauge interest
Follow-ups: Alternate between questions and statements
Final message: Often a statement with soft close
Eve's AI balances these naturally, but you can adjust in custom instructions.
Q: Can I A/B test different message versions? A: Eve doesn't have built-in A/B testing, but you can manually test by creating two separate campaigns with different messaging approaches and comparing performance. Run each to 50-100 prospects, analyze results, then scale the better performer.
Q: What if I want to reference a specific case study or customer success story? A: Use custom instructions when regenerating: "Reference our case study with [Company Name] showing [specific result] in message 2." Or manually edit the relevant message to include the case study reference. You can also add case studies to your Knowledge Base, and Eve will draw from them when generating messages.
