The Prompt Editor is a powerful tool that allows you to regenerate your entire GTM AI Profile with specific instructions and focus areas. Think of it as having a conversation with Eve about how you want your profile structured.
Accessing the Prompt Editor: At the top of your GTM AI Profile page, locate the "Go-to-Market Research" prompt box. This is where you'll enter instructions for profile regeneration.
The Prompt Editor is most valuable when you need substantial strategic changes rather than minor edits:
Ideal Use Cases:
Product Focus Changes: You want to emphasize specific products and de-emphasize others
Industry Targeting: You need to concentrate on particular industries or market segments
Strategic Pivot: Your go-to-market approach has shifted significantly
Geographic Focus: You want to target specific regions or exclude others
Customer Segment Shifts: You're moving from enterprise to mid-market (or vice versa)
Positioning Updates: You need to highlight different capabilities or value propositions
When NOT to Use the Prompt Editor:
Making small tweaks to individual pain points or outcomes (use manual editing)
Adding a single new product (use "Add Product" button)
Fixing typos or minor wording changes
Adjusting one or two elements while keeping everything else the same
The Prompt Editor accepts natural language instructions, just like ChatGPT. You can be conversational and specific about what you want to achieve.
Step-by-Step Process:
Access the Prompt Box: Navigate to the Go-to-Market Research section at the top of your GTM AI Profile
Enter Your Instructions: Type clear, specific directions about what you want to change
Click "Generate from Profile": Initiate the regeneration process
Wait for Completion: Eve will analyze your instructions and rebuild your profile (this takes several minutes)
Review Results: Carefully examine the new profile to ensure it meets your needs
Example Instructions:
Focusing on Specific Products:
Focus exclusively on our enterprise software product and exclude all small business solutions. Emphasize our advanced analytics and AI capabilities rather than our legacy reporting features.
Targeting Specific Industries:
Concentrate on the healthcare and financial services industries. Ignore retail and e-commerce sectors. Highlight our compliance and security features as primary value drivers.
Geographic Targeting:
Target only mid-market companies in North America. Focus on US and Canadian markets and exclude all international considerations.
Customer Segment Focus:
Shift focus from enterprise to mid-market companies with 100-500 employees. Emphasize ease of implementation and lower total cost of ownership rather than enterprise-grade features.
Combining Multiple Changes:
Focus on our cloud migration services for financial services companies in the Northeast United States. Emphasize our regulatory compliance expertise and our track record with banks and credit unions. Target IT directors and CTOs at regional banks.
Tips for Effective Prompts:
Be Specific: Vague instructions produce vague results. Clearly state what you want included and excluded.
Provide Context: Explain why you're making changes if it helps guide the AI's understanding.
Use Examples: If targeting specific types of companies, provide examples to illustrate.
State Priorities: Tell Eve what's most important to emphasize in the new profile.
Set Boundaries: Be explicit about what to exclude or de-emphasize.
Think Strategically: Consider how changes affect your entire go-to-market approach, not just one element.
IMPORTANT: When you click "Generate from Profile," Eve will regenerate ALL information in your GTM profile. This means:
All manual edits will be lost: Any changes you've made to pain points, outcomes, products, or value propositions will be replaced
The entire profile is rewritten: Nothing from your current profile is preserved unless it naturally fits the new instructions
You cannot undo this action: Once regenerated, you cannot restore the previous version
Before Regenerating:
Save a copy of your current profile if you want to reference it later (copy/paste into a document)
Ensure you haven't made manual edits you want to keep
Consider whether manual editing would be more appropriate for your needs
Be prepared to review and potentially adjust the newly generated content
After Regenerating:
Thoroughly review all sections of the new profile
Verify that the changes align with your intentions
Make any necessary manual adjustments to fine-tune the results
Test with a small campaign before fully committing to the new profile
You can use the Prompt Editor multiple times to progressively refine your profile:
First Pass: Provide initial direction for major strategic changes
Review: Examine what Eve generated
Second Pass: Use the prompt editor again to refine based on what you learned
Manual Tweaks: Make small adjustments manually to perfect the profile
This iterative approach often produces the best results, especially for complex positioning or targeting scenarios.
Q: How is the Prompt Editor different from just manually editing my profile? A: The Prompt Editor completely regenerates your entire profile based on your instructions, using AI to research and rewrite all sections. Manual editing lets you change specific elements without affecting others. Use the Prompt Editor for major strategic shifts; use manual editing for refinements and small changes.
Q: Can I undo a profile regeneration if I don't like the results? A: No, regeneration cannot be undone. Once you click "Generate from Profile," your previous profile is replaced. This is why we strongly recommend saving a copy of your current profile before regenerating. You can copy/paste the content into a document for reference, then manually restore elements if needed after regeneration.
Q: How long does profile regeneration take? A: Similar to initial profile creation, regeneration typically takes 3-6 minutes depending on the complexity of your instructions and the research Eve needs to conduct. You'll see a progress indicator while Eve works.
Q: Can I give the Prompt Editor multiple instructions at once? A: Yes, absolutely. You can combine multiple instructions in a single prompt. For example: "Focus on healthcare and financial services industries, emphasize our enterprise product over SMB solutions, and target companies with 500+ employees in North America." The more comprehensive your instructions, the better aligned the results will be with your goals.
Q: What if the regenerated profile isn't quite right? A: You have several options: (1) Use the Prompt Editor again with refined instructions, (2) Manually edit specific sections that need adjustment, or (3) Combine both approaches—regenerate again for major issues, then manually fine-tune the details. Profile optimization is often an iterative process.
Q: Will regenerating my profile affect my existing campaigns? A: Regenerating your GTM AI Profile doesn't automatically change existing active campaigns. Those campaigns continue running with the messaging created when they were launched. However, any new campaigns you create will use the updated profile. If you want to update existing campaigns with the new profile information, you'll need to regenerate those campaign messages separately.
Q: Can I tell the Prompt Editor to keep certain parts of my profile and only change others? A: Not directly—regeneration rewrites everything. However, you can include very specific instructions about what to preserve. For example: "Keep all existing pain points related to compliance, but add new pain points about operational efficiency." The more specific you are about what to retain, the better chance Eve will incorporate those elements.
Q: Is there a limit to how many times I can regenerate my profile? A: No, there's no limit to regenerations. However, each regeneration takes time, so it's more efficient to think through your strategy and provide comprehensive instructions rather than making many small regenerations. Consider planning your changes before regenerating.
Q: What happens to my Knowledge Base content when I regenerate? A: Your Knowledge Base uploads are preserved and will continue to inform Eve's understanding even after profile regeneration. Uploaded documents aren't deleted when you regenerate your profile—they remain available to enhance Eve's intelligence across all functions.