Products are the foundation of what you're selling and must be accurately represented for Eve to match prospects with the right solutions.
Viewing Your Products: Scroll to the Products and Services section of your GTM AI Profile. Here you'll see all products Eve identified during initial research, each with its description and key features.
Use manual product addition when:
Eve didn't capture all your offerings during initial research
You've launched new products since onboarding
You want to add specific product variations or packages
You need to segment your outreach by different solutions
To Add a Product:
Scroll to the Products and Services section
Click the "Add Product" button
Enter product details in the form:
Product Name: Clear, recognizable name
Product Description: What it does, who it's for, key capabilities
Key Features: Specific functionality or characteristics
Category or Type: (if applicable) How this product fits in your portfolio
Save your changes
Best Practices for Product Descriptions:
Be specific rather than generic
Focus on what makes this product valuable, not just what it does
Include information about ideal users or use cases
Keep descriptions concise but comprehensive (2-4 sentences)
Use language your target customers would understand, avoiding excessive jargon
To Edit a Product:
Locate the product in the Products and Services section
Click the Edit button next to the product
Modify any fields:
Update the product name
Refine the description
Add or remove key features
Adjust positioning or focus
Save your changes
When to Edit Products:
Initial descriptions are too vague or too technical
Product positioning has changed
You want to emphasize different features or benefits
You need to better align with target customer language
Market feedback suggests different messaging resonates better
Each product should have specific pain points and outcomes associated with it. This creates targeted, relevant messaging for prospects.
To Manage Product-Specific Pain Points:
Navigate to the Pain Points section below Products and Services
Review existing pain points
Edit individual pain points by clicking the Edit button next to each one
Add new pain points using the "Add Pain Points" button at the bottom
Ensure pain points are clearly linked to specific products in their descriptions
To Manage Product-Specific Outcomes:
Navigate to the Outcomes section
Review existing outcomes
Edit individual outcomes by clicking the Edit button next to each one
Add new outcomes using the "Add Outcomes" button
Ensure outcomes reflect what's achievable with specific products
Best Practices for Multiple Products:
Create distinct pain points for each product when they solve different problems
If products overlap in what they solve, you can share pain points between them
Be explicit about which outcomes are product-specific vs. company-wide
Consider creating separate ICPs for different products to enable more targeted outreach
If you need to remove a product from your profile:
Locate the product in the Products and Services section
Click the Delete or remove icon
Confirm the deletion
Warning: Deleting a product may affect existing campaigns using that product. Review any active campaigns before removing products from your profile.
Q: How many products should I include in my profile? A: Include all products you actively sell and want to run campaigns for. However, if you have very similar products that target the same personas and solve the same problems, consider combining them into one entry to avoid redundancy. Most companies benefit from 2-5 distinct product entries, but this varies based on your portfolio complexity.
Q: Can I link pain points and outcomes to specific products? A: While pain points and outcomes aren't hard-linked to individual products in the interface, you should write them with specific products in mind and make that association clear in the descriptions. When creating campaigns, you'll select which product, pain points, and outcomes to use together, giving you flexibility to mix and match as appropriate.
Q: How detailed should my product descriptions be? A: Aim for 2-4 sentences that cover: (1) what the product does, (2) who it's for, and (3) what primary value it delivers. Avoid overly technical jargon unless your audience expects it. Think of it as your elevator pitch for that specific product. You can always add more context through the Knowledge Base if needed.
Q: What if I offer custom solutions that vary by client? A: Focus on your core offering types rather than every possible customization. For example, if you offer "Custom Software Development," describe the general approach, typical outcomes, and common pain points you solve, even though each implementation is unique. You can address specific customization in your actual conversations with prospects.
Q: Can I reorder how my products appear in the list? A: The product order in the GTM AI Profile typically follows the order they were added. While this doesn't significantly impact Eve's functionality, if you want a specific product to be your primary focus, make sure it's well-described and emphasize it in your campaigns. The order matters more in campaign creation than in the profile itself.
Q: What happens to existing campaigns if I edit a product description? A: Editing a product description updates your GTM AI Profile but doesn't automatically change messages in existing active campaigns. Those campaigns will continue using the messaging generated when they were created. If you want to apply the updated product information to a campaign, you'll need to regenerate that campaign's messages.
