Your Go-to-Market (GTM) AI Profile is automatically created during the onboarding process, but understanding its components and how to access them is essential for maximizing Eve's effectiveness.
Accessing Your GTM AI Profile: Navigate to "GTM AI" from the main menu. This is where all components of your strategic foundation live and can be reviewed or modified.
What Gets Created Automatically:
During onboarding, Eve generates a comprehensive profile by analyzing your website and conducting deep market research. This initial profile includes:
1. Business Overview A comprehensive description of your company that captures:
What your organization does
Who you serve
Your market positioning
What you bring to market
This overview serves as the contextual foundation that informs all of Eve's intelligence and decision-making throughout the platform.
2. Products and Services A catalog of all offerings Eve identified from your website analysis. This may include:
Individual products or product lines
Service offerings
Solutions packages
Different tiers or versions of your offerings
Each product listing includes a description and key features that help Eve match the right solution to the right prospect.
3. Value Proposition A clear articulation of the unique value your company delivers, answering:
Why should prospects choose your solution?
What makes you different from alternatives?
What core benefits do you provide?
This becomes the strategic backbone of your messaging and positioning in outreach campaigns.
4. Pain Points A comprehensive list of common challenges and problems your products or services solve. These pain points are critical because they:
Establish immediate relevance with prospects
Demonstrate your understanding of their challenges
Form key elements of personalized messaging
Help identify companies most likely to need your solution
5. Outcomes Tangible results and benefits customers can expect after implementing your solution. Outcomes focus on:
Business impact and transformation
Measurable improvements
Strategic advantages gained
Problems eliminated
These outcomes become powerful proof points in your sales narrative and help prospects envision success with your solution.
Reviewing Your Initial Profile:
After onboarding completes, carefully review each section of your GTM AI Profile:
Verify Accuracy: Ensure all information correctly represents your business
Check Completeness: Confirm all major products and pain points are captured
Assess Relevance: Make sure the focus aligns with your current go-to-market priorities
Identify Gaps: Note any missing information that should be added
Two Paths Forward:
After reviewing your initial profile, you can either:
Edit the Profile: Make manual adjustments to refine specific components (recommended for minor changes)
View ICPs and Leads: Proceed directly to explore ideal customer profiles and companies Eve has identified
We strongly recommend reviewing and refining your profile before proceeding to lead generation, as the accuracy of this profile directly impacts the quality of all downstream results.
FAQ's
Q: How long does it take for Eve to generate my initial GTM AI Profile? A: The initial profile generation typically takes several minutes. Eve conducts deep research on your company, analyzes your website, and evaluates your market positioning during this time. The exact duration depends on the complexity of your website and the breadth of your offerings, but most profiles are ready within 5-10 minutes.
Q: What if Eve doesn't capture all my products during the initial setup? A: This is normal, especially if you have a large product portfolio or newer offerings that aren't prominently featured on your website. You can easily add products manually after the initial profile is generated. Navigate to the Products and Services section and click "Add Product" to include any missing offerings.
Q: Can I create multiple GTM AI Profiles for different business units or markets? A: Currently, you work with one GTM AI Profile per account, but you can use the Prompt Editor to regenerate your profile with different focuses, or you can manually edit to emphasize different products for different campaigns. For completely separate business units, consider creating separate ICPs that target different markets with different products.
Q: What happens if my website doesn't have much information about my products? A: If your website is light on content, Eve will work with whatever information is available, but your profile may be less comprehensive initially. This is where manual editing and the Knowledge Base become especially important. You can manually add detailed product information and upload sales materials to give Eve more context.
Q: Do I need to complete my profile setup before I can start finding leads? A: Technically, you can proceed to finding leads immediately after onboarding, but we strongly recommend reviewing and refining your profile first. The quality of your profile directly impacts the relevance of leads, the accuracy of company matching, and the effectiveness of your messaging. Spending 15-30 minutes on profile refinement will save hours of work later.
Q: How detailed should my pain points and outcomes be? A: Aim for specific, measurable descriptions rather than generic statements. For example, instead of "saves time," use "reduces manual reporting time from 5 hours to 30 minutes per week." The more specific you are, the more compelling and relevant your messaging will be. Include 5-7 well-defined pain points and 4-6 concrete outcomes per product.
Q: What if my company offers services rather than products? A: The profile setup works exactly the same for service-based businesses. Your "products" are your service offerings (e.g., "Consulting Services," "Implementation Support," "Managed Services"). Define the pain points these services solve and the outcomes clients achieve, just as you would for physical products or software.
Q: Can I see examples of well-structured profiles? A: While we can't share other customers' profiles, the best practice is to focus on specificity, measurability, and clarity. Each element should be written in language your target customers use, avoid jargon where possible, and focus on outcomes rather than features. Your sales team's most effective pitches are usually the best guide for how to structure your profile.
